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Think Smart...
At HMF, we have pioneered the effective utilization of new digital imaging and variable data technologies for the maximum benefit of our clients. Thinking differently means thinking bigger, being more creative, being more imaginative. With years of printing, mailing and distribution expertise — with hundreds of satisfied customers, we’re helping our clients effectively navigate this new communication technology.
Market Smart...
Imagine the power of creating both messaging and graphical content that is targeted to the individual needs of each person in a marketing effort. This method, called “one-to-one” marketing, is a revolutionary new technology allowing communicators to create variable data content based on the needs and requirements of their target audience. These same technologies increase the ROI of marketing programs by speaking directly to the target customers, one at a time. Just as a sales person would speak directly to their customer’s needs, so can the printed word. With recent advances in printing technology, now you can customize each brochure, flier, or direct mail piece to your specific audience.
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A dog food manufacturer wants to promote a new line of dog food. Old fashioned marketing methods would have created a generic postcard mailing, sent to all dog owners in a specific geographic area. The HMF approach is to segment the list by the age and breed of each dog and create a mailing specific to each owner.
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Print Smart...
Clients access just-in-time printing and distribution from headquarters or from field offices via an easy-to-use web interface. We eliminate costly print runs, by printing only what is needed today — the cost savings are significant. Instead of cranking up an offset printing press to print 50,000 brochures, then recycling 45,000 due to a specification change, just print what is needed for this show, this sales call, this day. With our web interface, anyone can print letterhead, business cards, postcards, fliers, brochures, posters and more with the click of a mouse.
HMF is a full-service imaging and distribution company; we print, mail or distribute in-line printing by the thousands, hundreds or that one very important piece.
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Hall Mailing & Fulfillment • 46 Rogers Road, Haverhill, MA 01835 • (978) 372-6546 • | |
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